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A third of ChatGPT ads appear in irrelevant conversations
Matched: ChatGPT, OpenAI
A study of over 11,000 ChatGPT ads served between July and August 2026 found that a third were entirely unrelated to the conversation they appeared in, while only 27% were a direct match. Over two-thirds appeared in conversations showing no purchase intent. Irrelevance was worst in marketing, B2B, and SaaS sectors. Despite OpenAI citing falling dismissal rates as a relevance indicator, no improvement was observed as ad volume grew.
HoneyBook bets on agentic AI to streamline small business operations with its new Claude connector
Matched: Artificial Intelligence, Claude
HoneyBook has launched an MCP connector integrating its CRM platform with Anthropic's Claude, enabling small business owners to query and manage client records, invoices, contracts, and leads through conversational AI. The tool aims to close the AI adoption gap between large enterprises and smaller businesses by letting users automate pipeline management and operational tasks without switching between applications. Data is processed in isolated sessions and never retained by Claude.
South Australia launches Royal Commission into artificial intelligence
Matched: Artificial Intelligence
South Australia is launching a Royal Commission into artificial intelligence, announced by Premier Peter Malinauskas. The inquiry will examine how the rapidly advancing technology will reshape society, making it a significant formal investigation into AI's broader impacts. South Australia becomes one of the first jurisdictions to use such a high-level mechanism to scrutinise the implications of AI.