Filters
Filtered by tag: ai monetization × Clear
A third of ChatGPT ads appear in irrelevant conversations
Matched: AI, OpenAI
A study of over 11,000 ChatGPT ads served between July and August 2026 found that a third were entirely unrelated to the conversation they appeared in, while only 27% were a direct match. Over two-thirds appeared in conversations showing no purchase intent. Irrelevance was worst in marketing, B2B, and SaaS sectors. Despite OpenAI citing falling dismissal rates as a relevance indicator, no improvement was observed as ad volume grew.